Now more than ever, successful companies need to engage in producing great content for their customers. Every time you communicate with a customer you need to think carefully about what you say and how you say it. And when it comes to digital, you need to ensure that your website, blog and social media are kept up-to-date with engaging content.
Producing all of this content shouldn’t be a mud-slinging exercise though – throwing content out there and hoping that something – anything – will stick in your customer’s mind is a waste of time.
Before you write a single word, or post a single Tweet, your content needs a strategy. You need to know what you want to achieve, what your message is to be, define who you want to say it to and how to reach them.
Analysing what your competitors are up to can help to inspire you and focus on what is right and wrong for your product or service too. At this stage you’ll also need to think about resourcing the content creation. Who is responsible for producing all of this content?
Once you understand all of this, you can plan your content; developing an editorial calendar that outlines your messages, the channels that you are going to use and the best times to communicate them.
We help our clients to plan their content strategies. Whatever your plan, large or small, we can help you get the most from your content; from developing a strategy to writing the content.