PPC Advertising

Pay-per-click or PPC advertising is advertising that appears online, either within the search engines or within selected networks of websites, for which you pay a fee every time your advert is clicked on. Although most commonly associated with Google Adwords, you can undertake this kind of advertising on Google, Bing, Facebook and Twitter.

The advantage of using PPC advertising is that it is very efficient, allowing you to target your audience effectively and measure your return on investment.

Having said that, it is important to ensure that your campaign is managed effectively. This includes the initial set-up of the advertising strategy, the choice of budget and delivery method, the choice of keywords and developing a bid strategy that means that you get the best bang for your buck.

We regularly monitor and adjust the advertising throughout the duration of the PPC campaign and at the end, provide a report outlining the performance of the campaign in terms of spend, click-through-rates, keyword efficiency and conversion rates.

Copywriting for PPC and Landing Pages

When it comes to pay-per-click advertising, choosing the correct words is essential as you need to not only include the correct search terms, but also need to write in such a way to encourage people to click on your advertisement.

It’s important too to ensure that you construct a keyword rich ‘landing page’ on your website which visitors will click through to and ‘land’ on. Landing pages not only offer an opportunity to extend your advert and make a conversion, but they also positively affect the quality score that your adverts are given by the search engine, making them more likely to appear in a top slot.

We can provide further insight into search engine optimisation techniques to improve your search ranking and can write and manage PPC advertisements and landing pages to help increase conversion rates.