Pay-per-click or PPC advertising is advertising that appears online, either within the search engines or within selected networks of websites, for which you pay a fee every time your advert is clicked on. Although most commonly associated with Google Adwords, you can undertake this kind of advertising on Google, Bing, Facebook and Twitter.
The advantage of using PPC advertising is that it is very efficient, allowing you to target your audience effectively and measure your return on investment.
Having said that, it is important to ensure that your campaign is managed effectively. This includes the initial set-up of the advertising strategy, the choice of budget and delivery method, the choice of keywords and developing a bid strategy that means that you get the best bang for your buck.
We regularly monitor and adjust the advertising throughout the duration of the PPC campaign and at the end, provide a report outlining the performance of the campaign in terms of spend, click-through-rates, keyword efficiency and conversion rates.