Social media covers a whole range of digital channels including Facebook, Twitter, Instagram, Linkedin and Google+ to name just a few of the more well known.
We work with our clients to define a social media strategy that is right for their business. We’ll advise on which channels will work best to reach your audience, define a social media calendar, and can provide advice and guidance on an outreach strategy to help build relationships with key influencers in your sector.
Once agreed, we’ll write the messages and schedule posting. We can even monitor your channel and respond to your audience, if you want us to.
We believe social media and public relations go hand in hand. Although often tasked to the digital team, it’s important that every social media post, blog article or Tweet presents your company, product or service in the best light. Your social media output, like the rest of your content needs a strategy, and in our experience is most often best aligned with PR.
We can draft press releases for issue to the appropriate offline publications and online sites. Once approved, you can issue the press release yourself, or we can help to ensure the release is distributed to the right publications, websites, bloggers and other key influencers.
With public relations and social media, we can be as hands-on as you want us to be. You can choose if you want a copywriting only service, or if you’d like us to be more involved in press and public relations.